We are a design and marketing agency for ambitious brands and businesses.

Orenda Living

Creating a home for luxury furniture

Orenda is a luxury home furnishing reseller aimed at both home owners and interior designers. We developed the strategy and brand identity system for Orenda as well as creating a consistent online presence and social strategy. Aligned have helped facilitate the opening and marketing of their flagship store in Derry as well as their newly opened store on the Lisburn Road, in Belfast.

Naming and Messaging

Exploring the market and customer personas created an opportunity for us to come up with a unique brand name that accurately represents the company and their product. The name Orenda is believed to be a spiritual force that pervades all natural objects for which human accomplishment is attained or accounted for.

Branding and Design

A simple typographic logo mark and a paired back visual style allows Orenda's products to take centre stage. Much like how the furniture is on show in the home, we felt it should have prominence within the brand rollout too.

Web Design and Social Strategy

Creating a consistent online and brand presence was a key part of developing the Orenda brand. We designed and built Orenda's website and provide ongoing support for digital design and social media.

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